The way we search the internet is changing—dramatically. With the introduction of Google’s new way of searching, the tech giant is redefining how we access information online. Gone are the days of simply typing a few keywords into a search bar. In 2025, Google search is more intelligent, more visual, and more personalized than ever before.
Let’s explore how this groundbreaking transformation is revolutionizing the digital landscape and what it means for users and businesses alike.
What is Google’s New Way of Searching?
Google has rolled out a multimodal and AI-powered search experience that allows users to:
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Search using images and text simultaneously (thanks to Google Lens and Multisearch)
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Ask complex, conversational queries using natural language
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Get contextual answers based on location, browsing history, and user preferences
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Experience AI Overviews (formerly known as SGE – Search Generative Experience) with summarized answers powered by large language models
This new system leverages generative AI, real-time contextual analysis, and multimodal inputs to provide richer and more intuitive results.
Key Features Revolutionizing Search
1. Multisearch Capabilities
Now, you can point your camera at an object and ask a question about it. For example, take a picture of a plant and ask, “Is this pet-friendly?”
2. AI Overviews
Google uses generative AI to provide comprehensive summaries for complex queries—perfect for users looking for quick, yet detailed insights without clicking multiple links.
3. Conversational Search Experience
Like chatting with a human assistant, users can refine searches without rephrasing. For example:
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First search: “Best running shoes”
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Follow-up: “What about for flat feet?”
4. More Personalized Results
Google’s search is increasingly personalized, taking into account your past interactions, preferences, and even your calendar or Gmail—if you’ve allowed it—to provide more relevant answers.
5. Search With Video and Voice
With real-time transcription and video understanding, users can now search within videos or use voice prompts for complex tasks.
Why It Matters: A Shift for Users and Marketers
For Users
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Faster, smarter, and more intuitive search experiences
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Less time scanning websites; more direct answers
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Ability to interact naturally and visually
For Marketers and SEO Experts
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Content must now answer complex questions, not just match keywords
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SEO strategy must include structured data, AI-readable content, and visual search optimization
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Strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is more important than ever
How to Adapt to Google’s New Search Era
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Optimize for Multimodal Search: Include images, videos, and alt text to make your content discoverable in visual searches.
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Use Conversational Content: Write in a Q&A or natural tone to match how people now ask questions.
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Leverage Schema Markup: Help Google understand your content by using structured data.
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Focus on Topic Clusters: Interlink related content to provide deeper value and context.
Conclusion
Google’s new way of searching is not just a minor update—it’s a full-blown revolution. With AI-driven features, multimodal inputs, and conversational interfaces, search is becoming smarter, faster, and more user-centric.
Whether you’re a casual user or a digital marketer, embracing these changes early will help you stay ahead in the evolving digital landscape.
